Friday 3 April 2020

With keynote speaker PETER HINSSEN


The Event

An event where business, networking and cycling melt into one in a unique way and in a sublime setting: that is the ‘Tour of Flanders Business Pelotons”.

Is there a sportsman/sportswoman hiding inside you, but do you also have a relentless drive to transfer knowledge? On Friday 3rd April, we are offering an unforgettable experience that will set your senses alight and will challenge you physically and intellectually.

During the 'Tour of Flanders Business Pelotons' you will ride the final of the Tour of Flanders (80 km), you will meet other cycle-mad business leaders, offer your guests a unique experience, get spoilt with culinary delights and listen to a presentation by our keynote speaker Peter Hinssen, one of the most sought-after thought leaders on innovation, leadership and the impact of all things digital on society and business. Furthermore, Peter is an enthusiastic cyclist who lives in the birthplace of the Flemish cycling landscape: Oudenaarde.

This year, we are offering you the chance to join a peloton with an average speed of 23 or 26 km per hour.



Friday 3 april 2020



  • 8:30 a.m.: Reception in Sports Centre Rode Los (Oudenaarde) followed by a delicious breakfast at the Tour of Flanders VIP tent
  • 10 a.m.: Departure Flanders Business Pelotons (80km)
  • 2 p.m.: Opportunity to shower & refresh in Sports Centre Rode Los, followed by shuttle to Tour of Flanders VIP tent
  • 3 p.m.: Tour of Flanders cocktail and gastronomy
  • 4:30 p.m.: Keynote speaker Peter Hinssen (Nexxworks, London Business School (UK) and MIT (Boston)
  • 5:30 p.m.: Final reception
  • 7 p.m.: End, safe homecoming



Peter Hinssen is a serial entrepreneur, adviser and keynote speaker on the topics of radical innovation, leadership and the impact of all things digital on society and business.


Acclaimed Author
Peter is the author of four bestselling business books. ‘The Day After Tomorrow’ (June 2017) is about surviving in times of radical innovation. ‘The Network Always Wins’ (2014) explains how and why companies have no choice but to become a network when the outside world has evolved into one. In ‘The New Normal’ (2010), Peter writes about how companies should explore the limits of the digital world, and what happens when technology just becomes ‘normal’. ‘Business/IT Fusion’ (2008) is a guide about how to solve the conflict between business and IT. Peter is frequently asked to contribute to (international) publications and is a Forbes contributor as well as a LinkedIn Influencer.

Sought-after keynote speaker, business school lecturer & board member
Peter has given numerous keynote speeches around the world, among which those for Google Think Performance, Nimbus Ninety, Gartner, NEXT Berlin, Tedx, PayPal, MasterCard, Microsoft, CIO City, SAS, Accenture and Apple. He lectures at renowned business schools like the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. He is also a multiple board advisor on subjects related to innovation and technology.

Serial Entrepreneur
For more than fifteen years, Peter led a life of technology start-ups. His first company e-COM was acquired by Alcatel-Lucent, his second, Streamcase, by Belgacom, and Across Technology by Delaware Consulting. His third venture (Porthus) was quoted on the stock exchange in 2006 and acquired by Descartes. Between start-ups, he has been an Entrepreneur in Residence with McKinsey & Company, with a focus on digital and technology strategy. Peter’s current company nexxworks helps organisations become fluid, innovate and thrive in The Day After Tomorrow.




We are very much interested in how you have experienced our event. Please send us your remarks, reactions or ideas. We would love to hear from you.


Ottergemsesteenweg Zuid 808
9000 Gent